Digital Marketing Proposal - Medas Solutions

About Company

MEDAS MIDDLE EAST SOFTWARE SYSTEMS LLC is a complete healthcare software solution provider company established in 2008 and now is a part of UNISIS Group. MEDAS goes beyond just being a product vendor, but encourages clients to customize and enhance the solutions to meet their specific needs. MEDAS provides Complete ERP solutions for Hospital, Polyclinics, Pharmacies, Laboratories and health insurance organizations of any size.

ReDsgn Solution

1. TARGETED LEAD GENERATION

2. BUILD SOCIAL PRESENCE

3.  DIGITAL PROMOTED PLACEMENTS

Platforms

Facebook
Instagram
Facebook Ads
Google Ads

Products

Focus Products

  • E-Clinic Solutions
  • E-Lab Solutions
  • HIMS

Other Products

  • E-Pharma Solutions
  • E-Vetenary Solutions
  • E-Homecare Solutions

Why Medas Solutions?

1. Ready Solutions

2. Rich Expertise

3.  In-house R&D

Pre-requisites

  • Website – data collection page (forms/ click actions)
  • Brand Participation in the research to draw a fair understanding and craft strategy.

Required Access

  • Google Analytics
  • Social Media Handles &
    Business Admin roles
  • Conversion Analytics

Scope of Work

Communication Strategy

  • Social Media Content Strategy
  • Social Media Design Strategy
  • Social Media Brand Campaign Strategies
  • Digital Placements Content & Design Strategy
  • Call to Action strategies for audience conversion to customers
  • Participating in the research to draw a fair understanding and craft strategy.

Social Media Management

  • Conceptualize & Execute Social Media Campaigns
  • Content Scheduling & Posting – Description & Hashtag management
  • Social Media Targeted Ad Management (Audience Demographics, Ad Budgeting, Ad Analytics)
  • Monthly analytics report of Reach & Engagement
  • Quarterly conversion report – Campaign reach >  online sale conversion

Social Media Ads

  • Facebook & Instagram Page promotions
  • LinkedIn Targeted Lead Generation
  • FB/IG Click through actions
  • Ad placements on Social Media

Digital Placements - Google Ads

  • Google Search Engine Results placements for related keywords
  • Related Website/App placements for targeted conversion

Goals & Campaigns

General Brand Awareness

  • Facebook & Instagram Page promotions
  • LinkedIn Targeted Lead Generation
  • FB/IG Click through actions
  • Ad placements on Social Media

Product Awareness

  • Google Search Engine Results placements for related keywords
  • Related Website/App placements for targeted conversion

Lead Generation

  • Facebook & Instagram Page promotions
  • LinkedIn Targeted Lead Generation
  • FB/IG Click through actions
  • Ad placements on Social Media

Engagement Activities

  • Google Search Engine Results placements for related keywords
  • Related Website/App placements for targeted conversion

Informative Posts

  • Facebook & Instagram Page promotions
  • LinkedIn Targeted Lead Generation
  • FB/IG Click through actions
  • Ad placements on Social Media

KPIs

8-12 AD Sets per Month

Performance Marketing

4 New Posts per Month

Content Creation & Social Media Management

1-2 M Reach per Month

Social Media Reach & Digital Placement Views

AD Budget per Month

40-80K/Month

Other KPIs

  • Preparation of Monthly Media Plans for client approval and execution of the same.
  • Develop strategy/campaign as per the brief and the agreed timeline with the client.
  • Digital Placements & Analytics Reports
  • Monthly Social Media Status Reports
    • Audience reach, impressions, page/profile visits, follows, engagement(likes, comments, shares, etc)
    • Comparative monthly growth rate report for each of the above metrics
  • Monthly Website Analytics reports (Users/views/sessions/duration/etc)
    • Comparative growth rate report of website metrics

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