Service Blueprint

Meta (FB, IG & WhatsApp) Marketing

Social campaigns engineered for measurable business outcomes.

We plan, create, and optimize social campaign systems across Meta platforms to improve reach quality, engagement, and conversion consistency with creative and audience iteration loops.

Highlighted Works

social-media

Cebu Heritage Tours - Social Media Marketing

Journey through the World’s most Sacred Paths

social-media

Bakery B - Social Media Marketing

Celebrate Every Moment - BAKERYB

social-media

The Oven - Social Media Marketing

Make every celebration memorable with The Oven.

Capability Framework

A structured execution layer tailored for this service vertical.

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Campaign architecture for awareness, lead generation, and sales

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Creative testing pipelines with audience-level optimization

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Reporting dashboards tied to business KPIs

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Audience Segmentation Strategy

Define cold, warm, and hot audience clusters for precise campaign targeting.

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Creative Direction & Ad Concepts

Craft static, carousel, and short-form video concepts aligned to funnel stage.

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Campaign Structure & Budgeting

Set campaign, ad-set, and budget architecture to maximize spend efficiency.

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Pixel + Conversion API Setup

Implement robust event tracking using Pixel and CAPI for better attribution.

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WhatsApp Lead Flow Automation

Build click-to-WhatsApp journeys with intent-based follow-up sequences.

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Landing Page Alignment

Map ads to conversion-focused landing pages for stronger quality scores.

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Retargeting & Nurture Funnels

Re-engage drop-offs with funnel-specific creatives and offers.

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A/B Creative & Copy Testing

Continuously test hooks, messaging, and formats to improve CTR and CPA.

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Weekly Performance Reporting

Provide clear KPI dashboards with CAC, CPL, ROAS, and actionable insights.

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Scale & Optimization Cycles

Scale winners while controlling frequency, fatigue, and conversion leakage.